ad-tech
Every record this desk has filed under ad-tech, newest first, each with the number of sources it can still show you.
A court ordered Google to wire its ad tools to a rival open-source standard, hand publishers their own data, and stop letting AdWords bid preferentially into its own exchange — under a monitor, for six years.
On September 16 the Justice Department announced the remedies ruling in United States et al. v. Google LLC, the advertising-technology monopolization case in the Eastern District of Virginia. The relief is behavioral rather than structural, and specific: Google must build and support integrations between AdX and Prebid and between DFP and Prebid; AdX must submit real-time bids to competing publisher ad servers; publishers must be able to access and export their own data out of DFP and AdX; and AdWords — which DOJ says the court called Google's 'golden goose' — may not bid preferentially into AdX or other Google tools, and may not bid directly into DFP at all. A monitor and a technical committee will oversee compliance for six years, the length of the Final Judgment. DOJ says it 'continues to review the court's opinion' and will decide next steps.
Also filed underdojantitrustgooglecourt-recordsremedies
A record appears here because it carries ad-tech in its own frontmatter. If a record you expected is missing, it was filed under a different subject — the full list is on the topics index.